This time presented at the stalls medicine is not at variance with the wishes of consumers. About 90 percent of drugs is considered the most running, can be bought in pharmacies.
Pharmacies forced to time and new market situation learn product policies.
The range - a set of species and varieties of goods brands, names, sizes, types, classes, etc.
Pharmacy product policy - a system set up to identify product
groups most preferable of the day successful work in the market and ensure the economic viability of the enterprise as a whole.
The main tasks of pharmacy product policy are:
1) To meet the demands of consumers,
2) win new pharmacy customers,
3) optimization of the financial results of the pharmacy.
So the first consumer satisfaction defining the needs for medicines and medical supplies directly linked to the pharmacy products characteristics, with evidence of their civil - consumption patterns and identify changes in demand for pharmacy products.
Identification of the needs being addressed two main issues:
1) what should be invited from the myriad of various pharmacy products and services and in what quantities,
2) for whom these pharmacy products are needed, or how they will be in demand.